My Crossbeam Journey
This is long overdue... Some of you are aware already but I’m making it official. A few months ago, I exited Crossbeam. Many know the story of Crossbeam but I’ll tell you an abridged version of the journey from my POV. I hope you enjoy the story as much as I enjoyed the experience! I joined as a founding team member and CRO in September or 2018. We had no product, no customers, and a handful of employees working in the corner of the StichData office in Philadelphia, PA. By January of 2019, we onboarded our first three customers. These customers were using a very limited MVP to share basic data when accounts overlapped. While simplistic, we achieved the desired outcome: it worked! We proved that the market was ready for a controlled data exchange and that we could build a business on the network effects of B2B SaaS. We learned a lot in those early days. Instead of tackling the market with a broad “data exchange” solution, we settled on a very specific use case: Account Mapping. Our mark...